Most STR Owners Are Using AI Wrong.
This Changes Everything.
The AI Unlocked training is done — and attendees are already getting results. Now you can watch the full replay, get every skill and plugin we built, and implement it all at your own pace.
AI Won't Save Your STR Business If You're Using It Like a Search Engine
What I see most hosts doing is typing things like "write me a listing description" or "give me pricing ideas" — then walking away frustrated when the output feels generic, off-brand, and useless.
That's not AI's fault. That's like handing someone a power drill and being confused when the screw falls out. You've got the right tool. You just don't know how to set it up.
I've spent the last year deep inside Claude — Anthropic's AI — building custom tools specifically for short-term rental owners. I've tested them with my own portfolio and with my Inner Circle members. The results changed how I run my business entirely.
Now I'm ready to teach it.
Three Things That Are Keeping You From Getting Real Results With AI
If any of these sound familiar, you're in exactly the right place.
You Don't Need a Tech Background — You Need a System
I'm not a coder. Never have been. What we cover in this training doesn't require technical skills, coding, or prior AI experience — just a laptop and the willingness to follow a proven process. By the end of Day 1, you'll understand AI better than 95% of people in this industry.
Generic Tools Are Built for Everyone — Which Means No One
Off-the-shelf AI is designed for the masses. What actually moves the needle is custom AI skills built around your specific listings, your market, your guests, and your voice. In this training, you'll see the custom STR skills we've already built — and you'll build your own from scratch.
The Hosts Using AI Aren't Cutting Corners — They're Getting Leverage
The STR owners I work with who've gone all-in on AI aren't doing less work — they're getting better results with a fraction of the time investment. That's not a shortcut. That's leverage. And two days with me is going to give you exactly that.
Two Days. Six Hours. One Complete System — All On Demand.
This wasn't a passive video course. It was a live, hands-on intensive — and now you can watch every minute of it, follow along at your own pace, and implement the same tools the live attendees walked away with.
Understand AI & See It Work In Your Business
Watch On Demand · 3 Hours of Training
We start where most AI training never goes — actually understanding how it works, why most people get bad results, and what separates the hosts who are winning with AI from everyone else.
- What AI actually is and why most STR owners are using it backwards
- Chat vs. Cowork vs. Code — and which one you actually need
- What skills and plugins are and why they're the secret weapon
- Live demo: listing optimizer, guidebook creator, and more
- How to start using these tools in your business starting today
Build Your Own Custom AI Skills — Step by Step
Watch On Demand · 3 Hours of Hands-On Building
This is the session that blew people away. Day 2 is hands-on building — watch as we build custom AI skills live, then pause and follow along to build your own personalized tools for your specific STR business.
- Step-by-step walkthrough of building a custom AI skill from scratch
- Build at least one real, deployable skill during the live session
- Create repeatable workflows that save you hours every single week
- Real-time Q&A and troubleshooting as you build
- Walk away with a custom AI tool personalized to your business
AI Unlocked is the start.
The AI Lab is the full journey.
The replays and playbook you're getting today cover two days of training. The AI Lab is a full curriculum — structured modules, ongoing live sessions, new skill builds every month, and a community of STR owners who are actively building and implementing together.
AI Unlocked gives you the foundation. The AI Lab builds the system.
Course Curriculum
Structured modules that take you from foundation to advanced AI implementation in your STR business.
New Skill Builds
Fresh tools and skills added monthly — built around real STR problems, not generic AI use cases.
Live Sessions
Ongoing training and Q&A so you never get stuck implementing on your own.
STR AI Community
Connect with other operators who are actively building and sharing what's working in their businesses.
Custom AI Skills Built Specifically for STR Owners
These are real tools built inside Claude and tested with real properties. You'll see every one of them demonstrated in the replay — and you'll get full access to use them in your own business.
Listing Optimization Skill
Analyzes your Airbnb or VRBO listing and delivers specific, prioritized improvements to boost your ranking and conversion rate — in minutes, not hours.
Guest Guidebook Creator
Generates a complete, luxury digital guidebook for your property — including local recommendations, house rules, and a branded design guests will actually use.
Your Own Custom AI Skill
Day 2 walks you through building a custom AI skill from scratch, personalized to your STR business — follow along with the replay and build it yourself.
Here's What You Get With Instant Access
6 Full Hours of Training — Full Replay of Both Days
Watch on demand at your own pace — every minute of Day 1 and Day 2, with the full Q&A included.
Full Access to All Custom STR AI Skills
Everything demonstrated on Day 1 — the listing optimizer, guidebook creator, and more.
Complete AI Unlocked Playbook
The full step-by-step playbook used during the training — every resource, link, and reference in one place.
Step-by-Step Skill-Building Walkthrough
Follow along with Day 2 to build your own custom AI skill from scratch — pause, rewind, and implement at your own pace.
All Custom STR AI Skills & Plugins
Every skill and plugin demonstrated or built during the training — the listing optimizer, guidebook creator, and more.
One-time investment · No recurring fees
- Full replay — Day 1 & Day 2 (6 hours)
- Complete AI Unlocked Playbook
- All skills & plugins included
- Watch on demand — instantly
- Lifetime access to the recording
🔒 Secure checkout · Instant access after purchase
Who This Training Is (and Isn't) Built For
✓ This Is For You If...
- You own or manage short-term rentals and spend too much time on operational tasks
- You've tried AI and felt like it just didn't give you what you needed
- You want to actually understand how AI works — not just "use ChatGPT better"
- You're ready to build tools in your business that compound over time
- You want a real competitive edge in your STR market
- You missed the live training and want everything the attendees walked away with
✗ This Is NOT For You If...
- You're looking for a magic button or passive income shortcut
- You're not operating short-term rentals — this is built specifically for STR owners
- You expect results without doing anything differently in your business
- You're not willing to follow along and actually build something
Bill Faeth
"I grew up with nothing. A kid from Bakersfield who couldn't afford a beach vacation. Today I own multiple STRs — including my first-ever beachfront property — and have helped hundreds of investors build the kind of generational wealth I could only dream about at eight years old."
Bill Faeth is the founder of Build STR Wealth, author of Super Properties, and one of the most respected educators in the short-term rental industry. With 30+ years of real estate and business experience across 37 startups, Bill has a rare ability to break down complex strategies into clear, actionable systems.
For the past year, Bill has been building custom AI tools inside Claude, testing them with his own portfolio and Inner Circle members — and getting results that have fundamentally changed how he operates his business.
Now he's bringing everything he's built and learned directly to you — live, over two days, with zero fluff and maximum application.
Bill Faeth
Founder, Build STR Wealth · Author, Super Properties
100+ STR Owners Were In the Room.
Here's What They Had to Say.
"This has been the absolute BEST training on AI that I have sat through! You guys have NAILED IT!!!!!"
"Bill it was so good. Chris Wharton is a phenomenal speaker first of all, and so was Caleb Stevens. It was so detailed and thorough that I found it very easy to follow along and understand the entire process. I'm fired up for Day 2 to start implementing it together!"
"I ran the Listing Analyzer on a property, and got 2 bookings in 12 hours after making most of the changes."
"It was a very well presented class. Great information that is organized and easy to follow. Looking forward to implementing."
"Inner Circle has been one of my best investments. I've become a much better host! Each property I buy is better and better."
"Chris and Caleb...no words. Just so great!!"
Frequently Asked Questions
AI Isn't Going Away. The Question Is Whether You're Ahead of It — or Catching Up.
Over 100 STR owners showed up live and walked away with real tools running in their business. The replay gives you everything they got — the training, the playbook, the skills, the plugins — at your own pace, starting right now.